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AI, Research & Entrepreneurship

AI, Research & Entrepreneurship

The folder from third grade, grown up. Every model, every dataset, every line of code answers the same question: who does this help?

2025–present

IT'ZEN | إتـزن — Founder & CEO

A Saudi startup delivering AI-powered mental health solutions — built on internationally awarded scientific research. Real empowerment begins from within — and so do real ventures.

  • Focus: early detection and reliable measurement of psychological wellbeing indicators
  • Technologies that transform daily behavior and interaction into analyzable signals, within recognized scientific frameworks — empowering individuals to understand their mental state early and decide with clear data
  • Designed specifically for Saudi culture and our generation's ambitions
  • First Place — Startup Weekend Riyadh (The Garage × Techstars, 2026)
  • MVPLab graduate — The Garage, ceremony attended by H.E. Eng. Abdullah Alswaha (2026)
  • "This is the beginning — and what's coming is greater."
IT'ZEN | إتـزن — Founder & CEO
Jan–Jul 2026

EY — Technology Consulting, Data & Analytics

Data Engineer, AI & Data — Riyadh A 28-week co-op with a client delivery team, working on data pipelines and analytics.

  • Built end-to-end transformation pipelines in Dataiku DSS, from source data through to published analytical outputs — SQL for set-based work, Python where the logic was procedural
  • Validated pipelines against schema contracts, row counts across joins, field-level logic, and boundary conditions
  • Worked on performance and maintainability: predicate pushdown, join-order review, removing redundant intermediate datasets, consolidating duplicated logic into shared upstream datasets
  • Published validated datasets and dashboards to Power BI, including refresh schedules and connections
  • Wrote Low-Level Design documentation that the team adopted as its template, and designed a naming convention and layered taxonomy for pipelines
  • Contributed to use-case definition, Point-of-View and PRD documentation, and demos for stakeholders

Selected work

  • Built a proof of concept as a working application, turning data the system already held into ranked recommendations; it supported the team in securing a new project
  • Proposed a use case based on an observed gap; the client adopted it for development
  • Contributed to the design of an anomaly-detection approach using per-entity time-series forecasting, chosen because the signal was relative rather than absolute and no labelled data existed
  • Proposed an incremental-processing layer to skip unchanged records before expensive model inference
FOCAL — Focus Observation for Classroom Attention & Learning
Senior Project, 2025

FOCAL — Focus Observation for Classroom Attention & Learning

The first intelligent monitoring system built to measure and analyse average student attention in Saudi classrooms. FOCAL turns raw classroom video into structured attention metrics — and turns passive cameras into an instructor-support tool that alerts in real time when attention drops.

  • Five-module pipeline: frame sampling (1 frame / 5 seconds — over 90% less computation), YOLOv8 person detection, ByteTrack multi-person tracking, SSD face detection with Gaussian blurring, and cloud behaviour classification via Roboflow
  • The FOCAL Formula — a weighted average that turns five classroom behaviours (raising a hand, focusing, looking to a friend, using a phone, sleeping) and their confidence scores into one interpretable attention score, with a minimum-frame threshold to filter noise
  • Privacy-first by design: every face is blurred before analysis, body posture and gestures preserved; no individual scoring, no surveillance, no emotion recognition — class-level analysis only
  • Outputs overall, highest and lowest attention to live and historical dashboards, plus LLM-generated flashcards and exportable reports, on a Supabase backend
  • Delivered across four sprints in a 14-week semester · Showcased at the PSU Senior Project CCIS Expo
  • Supervisors: Dr. Zinab Masood & Dr. Abrar Wafa
HopeLens — AI for Crisis Healthcare
2025

HopeLens — AI for Crisis Healthcare

AI-powered smart glasses delivering offline, real-time diagnostic support to first responders in crisis-affected regions.

  • First Place + Exceptional Innovation Award — King Salman Relief & Alfaisal University Hackathon 2025
  • Featured at the UNDP-led Human Capital Initiative Dialogue
  • Team lead — with the support of Dr. Noor Alsaadoun
Suhail: The Guiding Star
2025

Suhail: The Guiding Star

An AI-powered chatbot that makes Saudi cultural heritage accessible through interactive, culturally grounded conversation. Existing solutions for visitors to the Kingdom either lacked localized content or offered no dynamic, immersive experience — Suhail was built to close that gap.

  • Two novel datasets created for this work, derived from trusted and verified sources — 93.3% accuracy
  • Validated through expert interviews and survey responses
  • Evolved from a course project into a publication and a functional product
  • Presented at the Women in Data Science (WiDS) Conference
  • Serving Saudi Vision 2030 and UN SDGs 4 (Quality Education) & 11 (Sustainable Cities) — Supervisor: Dr. Heyfa Ammar
Modeling Mental Well-Being in Saudi Adults: A Deep Learning Approach to Occupational and Commuting Data
2025

Modeling Mental Well-Being in Saudi Adults: A Deep Learning Approach to Occupational and Commuting Data

A study of how commuting and occupational experience shape mental well-being among 813 Saudi adults, measured on the WHO-5 Well-Being Index — the first work to combine emotional and logistical commute data for predictive modeling in a non-Western context.

  • Dense Neural Network regression (64 → dropout → 32 → 1), Adam optimizer, MSE loss, 200 epochs with early stopping and a 20% validation split
  • R² = 0.25 — a substantial effect size by current psychological research standards (r ≈ 0.5)
  • SHAP analysis identified the dominant predictors: commute mood first, then job satisfaction and vehicle comfort — all outranking commute duration. How we feel on the way matters more than how far we travel.
  • Presented at the 8th Women in Data Science (WiDS) International Conference @ Prince Sultan University
  • Co-authored with Dr. Abrar Wafa, College of Computer & Information Sciences
2024

Besar — Visual Pollution Detection

Project manager of a high-performing AI model detecting visual pollutants (potholes and more).

  • 77.71 Mean Average Precision on unseen images
  • Active learning pipeline for near-automatic labeling; transfer learning, TTA, cascade ensembling
YLP7 Research, 2024

AI, National Identity & Cultural Communication

Led research on AI's impact on national identities and cultural communication, focused on Saudi Arabia.

  • Finding: 73.2% of participants believe intelligent technologies can protect cultural heritage
  • Outputs: "The Kingdom's Journey in AI" booklet + an interactive cultural AI application
A Novel Video Game Feature Used in Psychological Diagnosing for Generalized Anxiety Disorder in Adolescence
2020–2021

A Novel Video Game Feature Used in Psychological Diagnosing for Generalized Anxiety Disorder in Adolescence

The project that started it all. 41% of adolescents with anxiety have no access to mental health services — and the classical route is expensive, clinical, and weighed down by stigma. So I embedded the assessment itself inside a game: a dialogue of in-game choices that gathers diagnostic data while the player simply plays.

  • Adapted the Taylor Manifest Anxiety Scale — dry true/false clinical items — into choose-your-path scenarios inside Minecraft: Story Mode, designed to be added to any game adolescents already play daily
  • Community survey of 543 participants aged 14–19 exposed the real gap: 79.7% wanted a diagnosis, but only 5.3% had ever been diagnosed by a specialist — the reluctance is about how diagnosis is delivered, not whether it's wanted
  • Blind diagnostic trial with 35 adolescents: the game-based diagnosis proved statistically similar to the standard scale (p = 0.0552) — accurate and credible, at lower cost and with greater reach
  • 3rd Place worldwide, Behavioral & Social Sciences — Regeneron ISEF 2021 + American Psychological Association Award
  • Featured in Smithsonian Magazine, Innovation for Good: Game Changers
The American Psychological Association Certificate of Award — 2021
APA Certificate of Award — achievement in research in psychological science (2021)
The Entrepreneurial Thread

The Entrepreneurial Thread

  • The Big Digital Pitch — First Place (intercollegiate final of 10, PSU, 2023): a solution for OCD and the social stigma around it
  • Monsha'at Academy — "From Idea to Innovation" bootcamp (2021)
  • SDA Hemmah Game Development BootCamp — youngest in the Kingdom's first batch (2021)
  • Saudi Leadership Society delegation to Shenzhen, China (Dec 2025): Huawei, Tencent, DJI, Meituan, Unilumin — studying how innovation ecosystems let ideas survive and scale
On stage at The Big Digital Pitch
The Big Digital Pitch — first place (2023)

Research Foundations

  • Computer Vision Internship — Robotics & Internet-of-Things (RIOTU) Lab (2025), with Dr. Abrar Wafa and Prof. Wadii Boulila
  • Talmatha Research Program — Mawhiba's competitive program for gifted researchers (2020)